Added to our strategy in 2015, physical inactivity is our newest focus area. Movember is investing in solutions that encourage men to be physically active, with the intent of creating sustainable behavior change.
Physical inactivity is the fourth leading risk factor for global mortality, causing 3.2 million deaths globally per year. We’re committed to raising awareness on the dangers of physical inactivity and investing in initiatives that encourage physical activity – watch this space. There’s more to come.
Here’s how Movember is combating physical inactivity:
1. Getting people moving. This year we’re launching MOVE, a 30-day campaign to encourage physical activity.
2. Raising awareness on the dangers of physical inactivity, and the benefits of exercise for both physical and mental health.
3. Finding new ways to encourage physical activity and reduce the impact of a sedentary lifestyle.
4. Investing in projects that increase our understanding of what works to change men’s behavior and help them move more.